WeWood Wooden Watches
WeWOOD Wooden Watches
I’m not normally much of a materialist, but I have to confess I’ve been coveting the gorgeous line of wooden watches from WeWOOD
for quite some time now.
I’ve always loved the look of natural woods– my house is filled with hand-carved masks, drums, statues and other artifacts collected during my world travels– so I’m inexorably drawn in by the Italian brand’s use of unique woods ranging from Maple and Red Wing Celtis to Guaiaco and recycled Teak, as well as their insistence on using no artificial or synthetic elements.
But I’m even more impressed by their eco-friendly focus on environmental sustainability. WeWOOD has partnered with American Forests
, which was founded in 1875 and remains the nation’s oldest non-profit environmental conservation organization.
This year alone, the company’s Global ReLeaf Fund will plant 4.8 million trees in 43 projects spanning 12 U.S. states and 10 countries, helping to restore forests crucial for wildlife, clean water and carbon sequestration. WeWOOD works with American Forest and Trees For The Future to plant one tree for every single watch they sell, ensuring a more sustainable future for us all.
But even if you don’t give a damn about forestation or environmental consciousness, WeWOOD watches just plain look cool. Available in numerous styles (including the new Alpha, Deneb, Kale and Roman) and myriad shades ranging from light beige and rich brown to forest green and black, these watches are as fashionable as they are eco-friendly, making a statement that you can be sleek and sophisticated while simultaneously promoting sustainability. –Bret Love
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